Ecuador: Institutional Strengthening and Effective Negotiations in the International Arena

Abstract

The country's economic policies in commercial matters, according to experts and a part of society, are visualized within the international community with a certain level of distrust and insecurity, due to their normative and organizational changes; this criterion contrasts with the confidence in the Government's firm intention to boost the internal economy through an endogenous model, which also positions a nation with sovereign decisions. In this context arises the importance of institutions that, according to North (1990), constitute the key factor in the country's development. The fissures created in the country's image by this polarity of perception can be effectively overcome by highlighting the institutional value and credibility, which are harmonized with communicative actions as a reference point in effective negotiations within the international framework.

KEY WORDS: institutions, agreements, communication, media, cultural beliefs.

JEL CODE: F13, F51